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Bob's Philosophy      Mission Statement       $1,111 per Pound

                   (Wilkes-Barre, PA) "Prime Heim" refers to a select piece of well-aged cartoonist Bob Heim, a reference that to date exists only in the mind of the concept's creator. The Wilkes-Barre, PA freelance artist and writer is seeking an opportunity to explain his concept for raising money to business angel shoppers who are in the market for, in his words, a "delicious" opportunity.

                  Heim is the first to admit that selling himself by the pound will require explanation, a fact he happily takes in stride. "I've been trying to explain the meaning of my drawings for as long as I can remember," he says in passing.

                  While calculations for pricing Prime Heim may admittedly send squeamish MBA candidates to the nearest bathroom, they (the calculations) go something like this: Heim seeks to raise $40,000, his dream start-up budget. Based on rounded figures, he weighs approximately 180 US pounds (trimmed of shoes and clothing but with some bone). Since he's willing to give up 20 percent of the company, he divides 36 pounds (20% of his weight) into $40,000 and comes up with a rounded figure of $1,111 per pound. The artist explains "rounding" as the whole figure to the nearest "whatever".

                  What Heim will do with the $40,000 is contained on various slips of paper, index cards, and a 20-plus page memo of intent. Priorities include a professionally-produced web site to host a cartoon gallery, creation of another company to publish his cartoon book and an illustrated children's story that holds one meaning for kids and another for adults; a money-making support group for Rejected Artists of the World (RAW), and assorted, vitally needed services that until now the business community has been forced to do without.

                  The sole proprietor of Heim House International prefers to deal with a single investor to keep things simple, but would consider working with a group, something he calls the "casserole" approach.

                  Heim brings to the table a track record of doing things the "old-fashioned" way, selling his words and cartoons to publications that include Barron's, American Banker, New Woman, The Philadelphia Inquirer, The Washingtonian, Chicago, Flying, Private Pilot, Leatherneck, Physicians Management, and King Features Syndicate.

                  The first to admit that he can't take all the credit for his most recent idea to raise money, Heim is quick to credit God. "She must be a genius to have given me a name that rhymes with prime."